We’re So Pretty…Labels
Thursday, February 28th, 2008They are there to greet me every day I walk in the door at work. I see them at my home. I have personally picked those out for my own consumption. Sometimes I like what I see. (most of the time, actually)Oh, I might toss a little comment about the” theme” or the color scheme but try it anyway.
Look at all the pretty labels.
I forget about the labels. There is a lot of work that goes into a bottle of White Zin :) before it goes home with someone. Sure enough, Everyone has to have a label.
I met a delightful woman who works at Beckett Cambric. She needed to find a specific wine for an event. Her company(beautiful paper for labels) was hosting an event for the designer for the label of the wine.
You could have heard a pin drop in my head. I was speachless .Most would have paid money to see(hear) that moment. The taken-for-granted-that we-need-in-order-to-buy-our-wine. How would we know what was in the bottle? How would we tell a Cab from a Merlot?
One of the the most infulentual so far has been the team of Colonna Farrell . They are part of American wine history as much as Robert Mondavi. They made labels for Mondavi, Sutter Home and Inglenook in the ’70’s. Most labels were fashioned after French labels. That had to change. Colonna Farrell wanted to build a relationship with the winery and the various artists, phothgraphers and illustrators to capture the true essence of the winery. Today the principles Colonna Farrell started continue in label design,with companies also adding the latest technology.
I have been lax about labels for the longest time. I am also from the cereal box generation, where you sat and read the box as you ate. I like when my label has that added extra on the back to read while I enjoy my wine. I have kept bottles that I couldn’t get the label off of. I have kept label diaries before I sold wine for a living and it lived in my head night and day.
Pretty labels have been, and always will be with me, and with us. I hope they and their creators can forgive me if I am sometimes vacant of the thanks they deserve for their part in the big wine picture.
Cheers, Sharon